YR Social is a specialized division within YR Group dedicated to enhancing the digital presence of artists through targeted social media strategies & influencer partnerships. This division plays a crucial role in building & maintaining artist visibility, engaging fans & driving digital content consumption. 

YR Social offers a dynamic range of social media management services tailored to enhance the digital presence of artists. By developing comprehensive social media strategies & creating compelling content, YR Social ensures robust campaign management & active community engagement across platforms such as Instagram, TikTok & YouTube. 

INFLUENCER COLLABORATIONS & BRAND PARTNERSHIPS
We facilitate collaborations with leading social media influencers & creators, extending the reach & deepening the impact of promotional campaigns. Our partnerships with brands also include co-branded content initiatives, further amplifying our campaigns.

CONTENT CREATION & DISTRIBUTION
We specialise in crafting high-quality, engaging content tailored to resonate across diverse social media platforms. This includes regular multimedia updates featuring videos, images & stories designed to captivate & grow our audience.

REVENUE GENERATION TACTICS
Through sponsored posts, influencer marketing, affiliate marketing, & product placements, we create lucrative revenue streams while maintaining authentic engagement with our audience.

ENGAGEMENT & COMMUNITY BUILDING
Interactive campaigns, contests & consistent community management help foster a loyal & active follower base. This approach not only boosts engagement but also strengthens relationships with fans & followers.

CONSISTENT BRAND MESSAGING
We ensure that all social media activities convey a consistent & cohesive brand message, establishing a strong & recognisable online presence for each artist.

INFLUENCER RELATIONS & CONTENT SHARING
By identifying & nurturing relationships with key influencers in the music & entertainment industry, we provide them with exclusive content & experiences to share with their followers, enhancing content visibility & artist reach.

CREATIVE CAMPAIGNS & VIRAL MARKETING
Our marketing campaigns are creatively aligned with current trends & viral content to maximise visibility & resonate with the target audience.

SOCIAL MEDIA PROMOTION
We actively use social media platforms to showcase & promote artists from YR Records, highlighting live shows, new releases & exclusive behind-the-scenes content. 

Launching 2025