YR Merch is YR Group's dedicated division for the creation, production & distribution of artist-branded merchandise. This division enhances the connection between artists & fans by offering a range of high-quality, creatively designed merchandise that extends the artists' brand beyond music.

YR Merch offers comprehensive merchandise solutions, handling everything from product design to manufacturing & from online sales to distribution at live events. This division curates a varied product lineup, including apparel, accessories & exclusive limited edition items that showcase the distinct styles of each artist.

CREATIVE PRODUCT DESIGN
Our skilled design team crafts unique & attractive merchandise that captures the essence of each artist's brand, creating items that fans love & want to own.

DIRECT-TO-FAN SALES
We manage a user-friendly online store that simplifies the purchasing process, along with facilitating merchandise sales at concerts, festivals & pop-up shop events.

INTEGRATED SALES PLATFORMS
Additionally, merchandise will be available through each artist’s white label app, ensuring fans have easy access to buy their favourite items.

FLAGSHIP STORE DEVELOPMENT
In year three, we plan to open a flagship store, "MERCH," inspired by major retail models like Footlocker, to provide a physical space for fans to experience & purchase merchandise. 

BRAND CONSISTENCY
We maintain a consistent branding approach across all merchandise, enhancing brand recognition & loyalty.

STRATEGIC MARKETING
Effective marketing strategies are implemented to increase visibility & drive sales of merchandise both online & offline.

ARTIST COLLABORATION
We work closely with artists to ensure the merchandise truly resonates with their fans, often including them in the design process for personalised touch.

EVENT-SPECIFIC LINES
We also develop exclusive merchandise for special events & releases, adding a unique aspect to each campaign.

SOCIAL MEDIA PROMOTION
Artists help promote their merchandise through their social channels, leveraging their followings for greater reach.

INFLUENCER & CELEBRITY ENDORSEMENTS
Utilising our network of influencers & securing celebrity endorsements, we boost the profile & appeal of our merchandise lines.

FASHION INDUSTRY ENGAGEMENT
Our publicists work to secure features in lifestyle & fashion magazines, raising the profile of our merchandise in the fashion industry.

EVENT PRESENCE
We ensure a strong presence at high-profile events & festivals to maximise visibility & sales opportunities for our merchandise.

Launching 2025