YR Live excels in orchestrating & promoting live music events, from cozy, intimate concerts to grandiose music festivals. As a crucial division of YR Group, YR Live is instrumental in transforming musical performances into dynamic stage experiences, offering fans memorable encounters with their favourite artists. This branch is pivotal in helping artists broaden their reach & connect with new audiences through:

SPECIALIZED EVENT MANAGEMENT
YR Live boasts deep expertise in organising & promoting live concerts, tours & festivals, ensuring each event is executed flawlessly from start to finish.

DIVERSE MUSICAL OFFERINGS
The division prides itself on curating varied lineups that cater to an extensive array of audience tastes & demographics, making each event a unique celebration of music’s diverse appeal. 

IMMERSIVE LIVE EXPERIENCES
YR Live is dedicated to creating unforgettable live music events that offer more than just performances; they provide immersive experiences that deeply engage fans.

FAN INTERACTION
We design events that enable meaningful interactions between fans & artists, incorporating fan activations that enhance the live experience & foster a deeper connection with the music.

INNOVATIVE EVENT FORMATS
YR Live is pioneering hybrid events that blend live music performances with basketball games, capitalising on the universal appeal of both sports & music to draw diverse crowds. 

CULTURAL & SPORTING EXPOS
We organise expos that celebrate the convergence of sports, music & culture, offering attendees a rich tapestry of interactive experiences, panel discussions & live demonstrations that cater to varied interests.

ENGAGING & DIVERSE ACTIVITIES
Our events are designed to be engaging, featuring a mix of activities that ensure every attendee finds something that resonates, from live sports action & music performances to educational & cultural exhibits.

These initiatives underscore YR Live’s commitment to not only entertain but also to create dynamic environments where music & culture thrive together, appealing to a wide & varied audience.