INTRODUCTION
YR Group takes your privacy seriously and is committed to handling your personal data responsibly. This Privacy Policy outlines our practices regarding the collection, use, and sharing of personal information ("Personal Information") that identifies you personally or can be linked to you directly or indirectly.

SCOPE OF PRIVACY POLICY
This Privacy Policy applies to the personal information we collect from you when you interact with us and use our services. We may collect Personal Information in person, via digital interactions such as email, or through our websites and web properties.

CONTROLLERS OF YOUR PERSONAL INFORMATION
YR Group, located at Studio 22, The Qube, 9 Park Dr, Canary Wharf, London E14 9GG, is responsible for controlling the Personal Information collected when using YR Group Services. For questions about how we use and safeguard your personal information, please email us at info@theyrgroup.com.

HOW WE USE YOUR PERSONAL INFORMATION
We use your Personal Information for various purposes based on the following lawful bases:
LEGAL OBLIGATION: To comply with legal requirements.
CONTRACT: To provide you or your organisation with YR Group Services.
CONSENT: When you have given us permission.
LEGITIMATE INTERESTS: For business or commercial interests, ensuring this is not unfair to you.

COLLECTION AND USE OF PERSONAL INFORMATION
1. ACCOUNT CREATION AND USE, AND ENQUIRIES
INFORMATION COLLECTED: Name, email address, job title, login details, security contact, IP address, MAC address, device details, contract information, account statements, and financial details.
PURPOSE AND BASIS: Necessary to comply with legal obligations, provide services, manage accounts, and respond to inquiries.

2. DIRECT MARKETING
INFORMATION COLLECTED: Name, email address, job title, organisation, telephone number, country/city, gender (if provided)
PURPOSE AND BASIS: With your consent, to send marketing communications via email or SMS. You can opt-out at any time.

3. GENERAL ENQUIRIES AND ENGAGEMENT
INFORMATION COLLECTED: Name, contact information, communication details.
PURPOSE AND BASIS: To respond to inquiries, provide services, and improve our platforms.

4. CLIENT SURVEYS
INFORMATION COLLECTED: Name, contact information, survey responses.
PURPOSE AND BASIS: With your consent, to register for and analyse survey responses.

5. AUTOMATICALLY COLLECTED INFORMATION
INFORMATION COLLECTED: Browser and device details, mobile app usage data, IP address.
PURPOSE AND BASIS: To monitor marketing email performance, calculate platform usage levels, diagnose server problems, administer platforms, and ensure security.

6. COOKIES AND SIMILAR TECHNOLOGIES
INFORMATION COLLECTED: User ID, IP address, interaction with content, visit duration, error messages, interactions with social plug-ins.
PURPOSE AND BASIS: To ensure platform functionality, comply with legal obligations, and with your consent, to target advertising and perform web analytics.

INTERNAL BUSINESS PROCESSES
AGGREGATING PERSONAL INFORMATION
To generate aggregated data for product development, improvement, promotional effectiveness, and business operations.
AUDITS AND COMPLIANCE: To verify internal processes and ensure legal compliance.
FRAUD AND SECURITY: To detect and prevent fraud and cyberattacks.
ADMINISTRATION: To operate efficiently and service customers.
LEGAL CLAIMS: To defend or bring legal claims and respond to regulatory investigations.

SHARING OF YOUR PERSONAL INFORMATION
We share your Personal Information with:
AFFILIATES: For purposes described in this Privacy Policy.
SERVICE PROVIDERS: For support services including hosting, marketing, data analysis, payment processing, and IT services.
LEGAL OBLIGATIONS: To comply with legal or regulatory requirements.
BUSINESS TRANSACTIONS: In connection with reorganisations, mergers, or sales.
ENFORCEMENT OF TERMS: To enforce terms and pursue legal remedies.

INTERNATIONAL DATA TRANSFERS
Your Personal Information may be transferred to countries outside of your residence, including the United States and the United Kingdom, for storage and processing. We take steps to ensure adequate protection when transferring personal information internationally.

RETENTION OF PERSONAL INFORMATION
We retain your Personal Information for as long as necessary, considering the purpose(s) for which it was obtained and in accordance with applicable law. Criteria include the duration of our relationship, legal obligations, and guidelines from data protection authorities.

SENSITIVE PERSONAL INFORMATION
We request that you do not send us sensitive Personal Information (e.g., social security numbers, racial or ethnic origin, political opinions, health information) unless specifically requested for specified purposes.

YOUR PRIVACY RIGHTS
To exercise your rights regarding your Personal Information, such as accessing, reviewing, correcting, updating, or deleting it, contact us at info@theyrgroup.com. We will respond consistent with applicable law.

UPDATES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically. Changes will be posted on our website, and significant changes will be communicated where applicable. The "LAST UPDATED" legend indicates the latest revision date.

CONTACT US
For questions or concerns about this Privacy Policy or our data processing practices, contact us by email at info@theyrgrup.com.

Note: Email communications are not always secure, so please avoid including sensitive information in your messages.